During Spring of 2023, Turo asked me if I wanted to go on an adventure with them up the Sea to Sky Highway in British Columbia. For this project, I grabbed a few friends and took an Audi Q3 up from Vancouver to a lakeside cabin at Lillooet Lake while stopping for plenty of spots on the way to promote the adventures that can be had in the outdoors with Turo.
I was tasked with creating 1 IG reel and 12-15 story frames that promoted Turo and the experiences we had with it. My goal was to create visuals that evoked emotion and truly encompassed what it means to adventure on.